K-Block is a blockchain explorer app for the cryptocurrency Kadena. The world of cryptocurrency can be very exclusionary, so the goal with K-Block was to remove that barrier for entry and create an app that’s intuitive and educational for new users, while still providing enough functionality for advanced users.

Challenge

Complete a working prototype for the K-Block Explorer page.

Solution

• Clarify and streamline K-Block’s brand voice
• Update and continue iterating on brand guidelines document
• Support Design team with content strategy/design

My Role

As Content Design Lead, I was brought in at the start of Phase 3, after the previous lead had unexpectedly left the project. My job was to quickly get up to speed on the project’s goals and assess work from the previous phase. I was in charge of a team of writers tasked with guiding content strategy so that K-Block demonstrated a clear understanding of its users’ needs and goals.

Process

Content Audit