Client: Cambio Labs, an education nonprofit focused on training and cultivating young entrepreneurs from underprivileged communities.

Challenge: I was tasked with writing an email they could use to reach out to potential schools, government organizations, community leaders, etc. for partnerships. It needed to explain how Cambio Labs makes an impact and create excitement about their program.

Solution: In the nonprofit space, the most effective emails tell an engaging story, so that’s what we set out to do. I spent some time reading emails and marketing from similar nonprofits in the space to see what sorts of stories they were highlighting. It turns out, the best story we had was simply the most recent program Cambio Labs had run. So, we got a quote from a student, sourced some pictures, and we told their story. We finished with some actionable steps people can take if they want to get involved.

https://prod-files-secure.s3.us-west-2.amazonaws.com/9756e57a-b126-4df7-a71f-cc9fe09fde2d/489d8fc1-79d7-477d-86a8-0de9703d86d9/Cambio_Labs_Email_Sample.pdf